Who we are, what we stand for and why we built @sipp are all rooted in our vision and our values.
We aim to achieve this by living our values:
- Focusing on our clients’ needs and aspirations.
- Providing a high standard of professional and friendly service
- Using self-investment to develop our company and people
- Emphasising teamwork in improving our performance
- Demonstrating integrity in all our activities
These values describe how we aim to operate on a day-by-day basis, as we pursue our vision. They are like a figurehead on a ship: guiding symbols of the behaviour that will help us move towards our vision. We bring our values to life every day:
| Teamwork | By working together and helping each other, we perform to our fullest potential. |
| Integrity | We value our independence, trustworthiness, soundness and transparency. |
| Clients | We focus on clients, taking time to understand their needs and aspirations, and to help them achieve success. |
| Service | We deliver the highest standards, with a service that is personal, professional, flexible, efficient, accessible, speedy and adds value. |
| Self-investment | We have well-trained, knowledgeable and committed staff. We believe that investing in our people means investing in our own future. |